A large campaign launched by a young student, Kanav of class X for reducing the use of plastic straws. According to him, straws being widely used by individuals and the hospitality industry needs customer attention and behavior change. He has been educating customers about not using straws. He is also educating hotels and cafes and roadside vendors on not using plastic straws. He met almost 165 restaurants, cafes, and hotel owners. He sensitized the staff and management of hotels and cafes on the impact of plastic straws. He touched base with more than 5500 customers and has been able to sensitize them about the hazards of using straws. They took a pledge to not use straw in the future. This campaign has been highly appreciated by international entities on Twitter.