A large campaign launched by a young student, Kanav of class X for reducing the use of plastic straws. According to him, straws being widely used by individuals and hospitality industry, needs customer attention and behavior change. He has been educating customers on not using straws. He is also educating hotels and cafes and roadside vendors on not using plastic straws. He met almsot 165 restaurants, cafes and hotels owners. He dusctes the staff and management on the impact of plastic straws. He touched base with more than 5500 customers and have been bale to sensitize them about hazards of using straws. They took a pledge to not use straw in future. This campaign has been highly appreciated by international entities on Twitter.